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On PURU's mission to improve the personal care industry & environment 

Join Our Community





Flagship Product 

A 100% Natural Sunscreen SPF50 with our revolutionary Zero White Cast. Uses only 6 of the safest ingredients for personal care and aquatic life.

Family Friendly

PURU 100% Natural babies & Kids sunscreen leaves no white cast and is gentle on younger skin

Zero White Cast
Mineral Sunscreen

An organisation




PURU is Creating a Community

An investment in PURU joins you into a community of like-minded individuals who care about personal health and the environment. As a PURU Investor you will be invited into the PURU Exclusive private community for exclusive Investor only news/updates, private community chat, AMA's and live sessions with Founder and Team. PURU is also providing its community the opportunity for direct access to Swiss based natural focused doctors, dermatologists and professionals for advice on skin, health & life coaching. PURU Community members will also be invited to our annual Swiss Mountain retreat days and have a chance to win 2 VIP tickets to the PURU Transgascogne Sailing Race. The community also has the chance to take part in the journey of scaling a natural personal care company by contributing to the discussion such as the development of new products, partnerships and more...  



We Listen
       To Our Community

"As a naturopath and life coach, I am very aware of the importance of using natural products in our daily lives. However, I also know that it can be extremely hard to find truly natural, high-quality personal care products. For these reasons, I highly recommend PURU's 100% natural personal care products, which are truly natural, high quality and are also eco-friendly. Their range of products is perfect for anyone who wants to make the switch to natural personal care products, without sacrificing quality or convenience."

Dr Lille Springall - Zurich, Switzerland

“I am Eleonora, and I have struggled with sensitive skin allergy for 8 years. Finding the right skincare product was always a challenge, until I discovered PURU sunscreen. Not only does it protect my skin from the sun, but it also doesn't cause any irritation, itching, or redness. I finally found a cream that doesn't create skin impurities, and it has revolutionized my skincare routine. Thank you, PURU!”

Eleonora - Ticino, Switzerland

"As the spa manager at Grand Hotel des Bains Kempinski St. Moritz, it is my top priority to ensure that guests have the best possible experience during their stay. We offer a complimentary 15ml SPF 30 PURU sunscreen to each of our guests. We have great feedback for PURU sunscreen as It provides excellent natural protection from the sun's rays at 1800m. 
I highly recommend PURU sunscreen to anyone who is looking for a safe & effective way to enjoy the sun responsibly. ”

Cybele Mignot - Spa Manager Kempinski, St. Moritz

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